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	<title>SONG AD</title>
	<link>https://songad.cn</link>
	<description>SONG AD</description>
	<pubDate>Sat, 31 Oct 2026 10:24:32 +0000</pubDate>
	<generator>https://songad.cn</generator>
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		<title>WORK</title>
				
		<link>https://songad.cn/WORK</link>

		<pubDate>Mon, 18 Aug 2025 04:20:54 +0000</pubDate>

		<dc:creator>SONG AD</dc:creator>

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		<title>弦上茶-黑金系列</title>
				
		<link>https://songad.cn/38554054</link>

		<pubDate>Sun, 16 Aug 2026 06:50:35 +0000</pubDate>

		<dc:creator>SONG AD</dc:creator>

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	Teaphonic-黑金系列
designed by SONGADAD SONGADD SONGAD



	
项目地址：北京

“极致黑金”系列的开山之作，代表着弦上茶探索茶乐之味的最高标准。不仅是以古典乐的高维审美观唤醒顶级茶品中独具魅力的味觉灵魂，更是要以深耕器乐演奏数十载的艺术实践为鉴，知行合一的呈现每一款茶作品，使其兼具专业度和不可替代的审美维度。The inaugural work of the "Ultimate Black Gold" series represents the highest standard of String Tea's exploration of the flavor of tea music. It not only awakens the unique and charming taste soul of top-quality teas with the high-dimensional aesthetic of classical music, but also draws on decades of artistic practice in instrumental performance to present each tea product in a unified manner of knowledge and action, making it both professional and irreplaceable in its aesthetic dimension.



	
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		<title>陈萨 专辑设计</title>
				
		<link>https://songad.cn/37768211</link>

		<pubDate>Mon, 18 Aug 2025 04:21:02 +0000</pubDate>

		<dc:creator>SONG AD</dc:creator>

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	陈萨 专辑设计
designed by NeicunDesign
AD 魏明辉D SONGAD

	
项目地址：北京

以古典乐传统的手写乐谱为设计理念，用烫印叠加印刷的形式，试图重现老乐谱的历史质感，让文化所代表的人文属性与古典乐的历史属性相结合。Taking the traditional handwritten music scores of classical music as the design concept, the team attempts to reproduce the historical texture of the old music scores by using hot stamping and overlay printing, so as to combine the humanistic attributes represented by culture with the historical attributes of classical music.




	
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		<title>天物-甲辰生龍</title>
				
		<link>https://songad.cn/37768215</link>

		<pubDate>Mon, 18 Aug 2025 04:21:14 +0000</pubDate>

		<dc:creator>SONG AD</dc:creator>

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	天物-甲辰生龍｜装置设计
designed by NeicunDesignAD 魏明辉D SONGAD


	
项目地址：北京

为天物艺术中心龙年展览所创作的龙形装置，与其视觉海报，其龙形装置皆以圆形构成，以达到呼应天物主标志的作用，也是作为天数艺术中心开馆的装置之一。The dragon-shaped installation created for the TIANWU Year of the Dragon exhibition and its visual poster are both circular in shape to echo the TIANWU main logo and is also one of the installations for the opening of TIANWU.



	
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</description>
		
	</item>
		
		
	<item>
		<title>HESHENG</title>
				
		<link>https://songad.cn/HESHENG</link>

		<pubDate>Mon, 18 Aug 2025 04:21:03 +0000</pubDate>

		<dc:creator>SONG AD</dc:creator>

		<guid isPermaLink="true">https://songad.cn/HESHENG</guid>

		<description>


	HESHENG 禾生designed by NeicunDesignAD 魏明辉D SONGAD


	
项目地址：北京

标志以一条绿色渐变线段贯穿始末，四条黑色线段与绿色线段的交织，以穿插的形式表现首字母“H”，与编织的相交概念，将禾生的四个主题以抽象的形式予以贯穿、交融，同时绿色线段不仅作用于图形部分，亦延伸至字母图形中，一抹绿色也将作为品牌核心色贯穿整个品牌形象构建。The logo is characterized by a green gradient line running through the entire logo. The interweaving of four black and green lines expresses the initial letter "H" in an interlaced form, and the concept of weaving intersections, which runs through and blends the four themes of Hesheng in an abstract form. At the same time, the green line not only acts on the graphic part, but also extends to the letter graphics. A touch of green will also serve as the brand's core color throughout the entire brand image.




	
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&#60;img width="1624" height="914" width_o="1624" height_o="914" data-src="https://freight.cargo.site/t/original/i/550bee20a189ecaee73b307615dde38f4da2b04220946c3c64c820dc14cac158/-40.png" data-mid="237140046" border="0"  src="https://freight.cargo.site/w/1000/i/550bee20a189ecaee73b307615dde38f4da2b04220946c3c64c820dc14cac158/-40.png" /&#62;
&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/507181c85c3fc28683b1c10649cadeb72e4e001afb576fa9a30a90a9ab780d3b/2.gif" data-mid="237139997" border="0"  src="https://freight.cargo.site/w/1000/i/507181c85c3fc28683b1c10649cadeb72e4e001afb576fa9a30a90a9ab780d3b/2.gif" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>FANCET</title>
				
		<link>https://songad.cn/FANCET</link>

		<pubDate>Sat, 11 Apr 2026 04:25:58 +0000</pubDate>

		<dc:creator>SONG AD</dc:creator>

		<guid isPermaLink="true">https://songad.cn/FANCET</guid>

		<description>


	FANCET 凡饰&#38;nbsp;
designed by 反应颇可FinePic
AD Miga/SongAd
D SongAd
	

项目地址：江苏

对凡饰的品牌形象进行全面升级，剔除繁琐冗余形式，更加聚焦于品牌自身，改变并非颠覆，而是一次深沉的回溯，回到「自然即饰，松弛即奢」的初心，结合品牌所在行业以及聚焦品类，提出「一片布」来高度概况品牌形象，构建可携带的静谧，将一片布的形象结合进品牌标识中，与重塑后的品牌字体相互呼应，呈现出更为雅致的品牌视觉

The brand image of Fanshi has undergone a comprehensive upgrade, eliminating cumbersome and redundant forms to focus more on the brand itself. This change is not a subversion, but a profound reflection, returning to the original intention of "nature is decoration, relaxation is luxury." Combining the brand's industry and product category, the concept of "a piece of cloth" succinctly summarizes the brand image, constructing a portable tranquility. The image of a piece of cloth is integrated into the brand logo, echoing the redesigned brand font, presenting a more elegant brand visual.

	
&#60;img width="2501" height="1407" width_o="2501" height_o="1407" data-src="https://freight.cargo.site/t/original/i/7cc11216f11e1af8e4dcb6f57da41a13bc55f862149895b8ed8bdd89fb8ef244/-1.jpg" data-mid="247070704" border="0"  src="https://freight.cargo.site/w/1000/i/7cc11216f11e1af8e4dcb6f57da41a13bc55f862149895b8ed8bdd89fb8ef244/-1.jpg" /&#62;
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&#60;img width="2501" height="1407" width_o="2501" height_o="1407" data-src="https://freight.cargo.site/t/original/i/b1a3fe228f534af665a1768979113ae565a16e340c835a13f3d899da9a805197/-15.jpg" data-mid="247070706" border="0"  src="https://freight.cargo.site/w/1000/i/b1a3fe228f534af665a1768979113ae565a16e340c835a13f3d899da9a805197/-15.jpg" /&#62;

&#60;img width="1219" height="1625" width_o="1219" height_o="1625" data-src="https://freight.cargo.site/t/original/i/b7e0925027037bd4993527e741d682bf5895d38f598f0574d36323f19eb29434/-16.jpg" data-mid="247070707" border="0"  src="https://freight.cargo.site/w/1000/i/b7e0925027037bd4993527e741d682bf5895d38f598f0574d36323f19eb29434/-16.jpg" /&#62;
&#60;img width="1219" height="1625" width_o="1219" height_o="1625" data-src="https://freight.cargo.site/t/original/i/afe7dca6fb8ad754eff9801a13ea434c117d7f96c5c8f24748106ebc00cbd608/-17.jpg" data-mid="247070708" border="0"  src="https://freight.cargo.site/w/1000/i/afe7dca6fb8ad754eff9801a13ea434c117d7f96c5c8f24748106ebc00cbd608/-17.jpg" /&#62;

&#60;img width="2501" height="1407" width_o="2501" height_o="1407" data-src="https://freight.cargo.site/t/original/i/e2ddc127288dccbfab67a9d8eccc5167fd4d5edff3396944ab1d1c07f1a9de8a/-18.jpg" data-mid="247070709" border="0"  src="https://freight.cargo.site/w/1000/i/e2ddc127288dccbfab67a9d8eccc5167fd4d5edff3396944ab1d1c07f1a9de8a/-18.jpg" /&#62;
&#60;img width="2501" height="1407" width_o="2501" height_o="1407" data-src="https://freight.cargo.site/t/original/i/b34e68c4fbe5e27fc0b0548f3e7d5c4fee24168db1fcca5f6b4718253623e20c/-19.jpg" data-mid="247070710" border="0"  src="https://freight.cargo.site/w/1000/i/b34e68c4fbe5e27fc0b0548f3e7d5c4fee24168db1fcca5f6b4718253623e20c/-19.jpg" /&#62;

&#60;img width="1219" height="1624" width_o="1219" height_o="1624" data-src="https://freight.cargo.site/t/original/i/ebcda3a2d9c8ba8e0fda7cd14d19f25603223639bb6323a803532276bf10aa3c/-20.jpg" data-mid="247070711" border="0"  src="https://freight.cargo.site/w/1000/i/ebcda3a2d9c8ba8e0fda7cd14d19f25603223639bb6323a803532276bf10aa3c/-20.jpg" /&#62;
&#60;img width="1219" height="1624" width_o="1219" height_o="1624" data-src="https://freight.cargo.site/t/original/i/4914c7d601a877f9226c8dcadda2be52c355cfcb38464666eb21ed03e603c27d/-21.jpg" data-mid="247070712" border="0"  src="https://freight.cargo.site/w/1000/i/4914c7d601a877f9226c8dcadda2be52c355cfcb38464666eb21ed03e603c27d/-21.jpg" /&#62;

&#60;img width="2501" height="1407" width_o="2501" height_o="1407" data-src="https://freight.cargo.site/t/original/i/0b9b0d92890bacb08a903d74d9fdc8453b511c5bc0125029cfc0a6ecb81c0397/-22.jpg" data-mid="247070713" border="0"  src="https://freight.cargo.site/w/1000/i/0b9b0d92890bacb08a903d74d9fdc8453b511c5bc0125029cfc0a6ecb81c0397/-22.jpg" /&#62;

&#60;img width="1219" height="1625" width_o="1219" height_o="1625" data-src="https://freight.cargo.site/t/original/i/35027d9f8141e922dc9429b333439b60c06d2ea11aef53d84bee4516bee5b337/-23.jpg" data-mid="247070714" border="0"  src="https://freight.cargo.site/w/1000/i/35027d9f8141e922dc9429b333439b60c06d2ea11aef53d84bee4516bee5b337/-23.jpg" /&#62;
&#60;img width="1219" height="1625" width_o="1219" height_o="1625" data-src="https://freight.cargo.site/t/original/i/dcdd925415d7354e0cd15157f1dbfe908d20037609330ca49f1bbd7b978896c8/-24.jpg" data-mid="247070715" border="0"  src="https://freight.cargo.site/w/1000/i/dcdd925415d7354e0cd15157f1dbfe908d20037609330ca49f1bbd7b978896c8/-24.jpg" /&#62;

&#60;img width="2501" height="1407" width_o="2501" height_o="1407" data-src="https://freight.cargo.site/t/original/i/c8ea60494f85dcf8a3e9acb2892a2dc137cf1ced3e7782793c4e2e0214efd64f/-25.jpg" data-mid="247070716" border="0"  src="https://freight.cargo.site/w/1000/i/c8ea60494f85dcf8a3e9acb2892a2dc137cf1ced3e7782793c4e2e0214efd64f/-25.jpg" /&#62;

&#60;img width="1219" height="1625" width_o="1219" height_o="1625" data-src="https://freight.cargo.site/t/original/i/ca69a288c07324c5227972532808c02dc5ec3e342ecc95dfe9b8dfae458b6fed/-26.jpg" data-mid="247070717" border="0"  src="https://freight.cargo.site/w/1000/i/ca69a288c07324c5227972532808c02dc5ec3e342ecc95dfe9b8dfae458b6fed/-26.jpg" /&#62;
&#60;img width="1219" height="1625" width_o="1219" height_o="1625" data-src="https://freight.cargo.site/t/original/i/17e9335a9f8848f211ca63742d583ccf870fb5009e0e592c25704d409510ed85/-27.jpg" data-mid="247070718" border="0"  src="https://freight.cargo.site/w/1000/i/17e9335a9f8848f211ca63742d583ccf870fb5009e0e592c25704d409510ed85/-27.jpg" /&#62;

&#60;img width="2501" height="1407" width_o="2501" height_o="1407" data-src="https://freight.cargo.site/t/original/i/628b6319c5a306f0a861cc4e48d27fe69b7c6efeaad1eb2b28368702947a9e69/-28.jpg" data-mid="247070719" border="0"  src="https://freight.cargo.site/w/1000/i/628b6319c5a306f0a861cc4e48d27fe69b7c6efeaad1eb2b28368702947a9e69/-28.jpg" /&#62;

&#60;img width="1219" height="1625" width_o="1219" height_o="1625" data-src="https://freight.cargo.site/t/original/i/b1767fbe2cdfe455722ee41ddc8497f318aa3a7f12ceac239d5e0f6b987745cd/-29.jpg" data-mid="247070720" border="0"  src="https://freight.cargo.site/w/1000/i/b1767fbe2cdfe455722ee41ddc8497f318aa3a7f12ceac239d5e0f6b987745cd/-29.jpg" /&#62;
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&#60;img width="1219" height="1625" width_o="1219" height_o="1625" data-src="https://freight.cargo.site/t/original/i/578047517e659bf936ea509588b8fa158ffae7fd20a451705a0162ad1f30980f/-31.jpg" data-mid="247070723" border="0"  src="https://freight.cargo.site/w/1000/i/578047517e659bf936ea509588b8fa158ffae7fd20a451705a0162ad1f30980f/-31.jpg" /&#62;
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&#60;img width="2501" height="1408" width_o="2501" height_o="1408" data-src="https://freight.cargo.site/t/original/i/dda75c3599b883538f768be94fb875865166b51567beec975e40fab251a27f45/-33.jpg" data-mid="247070725" border="0"  src="https://freight.cargo.site/w/1000/i/dda75c3599b883538f768be94fb875865166b51567beec975e40fab251a27f45/-33.jpg" /&#62;

&#60;img width="1219" height="1625" width_o="1219" height_o="1625" data-src="https://freight.cargo.site/t/original/i/cc94687e0abaa9c62f69de75ae5ba3da03c34d5c14b3fef45766a80b62eb7895/-34.jpg" data-mid="247070726" border="0"  src="https://freight.cargo.site/w/1000/i/cc94687e0abaa9c62f69de75ae5ba3da03c34d5c14b3fef45766a80b62eb7895/-34.jpg" /&#62;
&#60;img width="1219" height="1625" width_o="1219" height_o="1625" data-src="https://freight.cargo.site/t/original/i/c3fc273126f2c1f3c9867c1e5b2710e67d44b3747660bcb02a6ebf281851f972/-35.jpg" data-mid="247070727" border="0"  src="https://freight.cargo.site/w/1000/i/c3fc273126f2c1f3c9867c1e5b2710e67d44b3747660bcb02a6ebf281851f972/-35.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>梦都会</title>
				
		<link>https://songad.cn/37768224</link>

		<pubDate>Mon, 18 Aug 2025 04:21:34 +0000</pubDate>

		<dc:creator>SONG AD</dc:creator>

		<guid isPermaLink="true">https://songad.cn/37768224</guid>

		<description>


	梦都会designed by NeicunDesignAD 魏明辉D SONGAD


	
项目地址：北京、南京标志舍弃了原有的图形元素，从更具传播认知的文字着手，摒弃了原先的设计字体，回归传统，从经典着手，选用隶书的框架，从传统汉碑中提取，并保留残破的效果，任其保留历时的痕迹，并具有承载更多人文气息的条件，让品牌具有传承感的同时更加符合品牌新阶段的发展。

The logo abandoned the original graphic elements and started with words that are more communicative. It abandoned the original design font and returned to tradition. It started from the classics and chose the framework of official script, which was extracted from traditional Han steles and retained the broken effect. , allowing it to retain the traces of time and have the conditions to carry more humanistic atmosphere, giving the brand a sense of heritage and being more in line with the new stage of brand development.




	
&#60;img width="1749" height="984" width_o="1749" height_o="984" data-src="https://freight.cargo.site/t/original/i/6b0b90761f259e066e2dd07485df28f8bd913913c52f0c5572b7efabde43ab1a/-1.png" data-mid="237140314" border="0"  src="https://freight.cargo.site/w/1000/i/6b0b90761f259e066e2dd07485df28f8bd913913c52f0c5572b7efabde43ab1a/-1.png" /&#62;
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&#60;img width="1749" height="985" width_o="1749" height_o="985" data-src="https://freight.cargo.site/t/original/i/94e5efa8d5386b198c587df565d99d2d921caf3f4b35a4454787a3bfa08cf11f/-45.png" data-mid="237140321" border="0"  src="https://freight.cargo.site/w/1000/i/94e5efa8d5386b198c587df565d99d2d921caf3f4b35a4454787a3bfa08cf11f/-45.png" /&#62;
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&#60;img width="1749" height="985" width_o="1749" height_o="985" data-src="https://freight.cargo.site/t/original/i/c644054e4d4191157ade9deadf052f1b774e67cc2db5fb7ff18745ab75cc9ae5/-48.png" data-mid="237140324" border="0"  src="https://freight.cargo.site/w/1000/i/c644054e4d4191157ade9deadf052f1b774e67cc2db5fb7ff18745ab75cc9ae5/-48.png" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>漓火 LIVEFOR</title>
				
		<link>https://songad.cn/LIVEFOR</link>

		<pubDate>Sat, 05 Sep 2026 18:01:35 +0000</pubDate>

		<dc:creator>SONG AD</dc:creator>

		<guid isPermaLink="true">https://songad.cn/LIVEFOR</guid>

		<description>


	漓火 LIVEFOR&#38;nbsp;
designed by 反应颇可FinePic
AD Miga/SongAd
D SongAd
	

项目地址：成都

漓火，上坎下离  水火既济，品牌名称源于易经卦相，而汉字，作为时代发展中一直伴随中华民族发展而发展的元素，品牌标志将“山、川、水、火”四字，重构交融在一起，起笔收尾以传统隶书中蚕头燕尾的骨架进行优化，构成全新的似字似图，作为品牌的标识。
在品牌的视觉应用上，将“坎水、离火”的卦相拉伸，再设计，形成一组全新的条形纹样，遵循上坎下离的摆放原则，构成完整的品牌体系。

LIVEFOR, with the upper trigram Kan (water) and lower trigram Li (fire), representing the balance of water and fire, is a brand name derived from the hexagrams of the I Ching. Chinese characters, as an element that has evolved alongside the Chinese nation throughout history, are used in the brand logo to reconstruct and integrate the four characters "mountain," "river," "water," and "fire." The beginning and ending strokes are optimized using the traditional clerical script's silkworm head and swallow tail framework, forming a new image that resembles both characters and a graphic, serving as the brand's identifier.

In the brand's visual application, the hexagrams "Kan (water)" and "Li (fire)" are stretched and redesigned to form a new set of striped patterns, following the principle of "Kan above, Li below," thus constructing a complete brand system.

	
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</description>
		
	</item>
		
		
	<item>
		<title>市隅茶影</title>
				
		<link>https://songad.cn/38694743</link>

		<pubDate>Sat, 31 Oct 2026 10:24:32 +0000</pubDate>

		<dc:creator>SONG AD</dc:creator>

		<guid isPermaLink="true">https://songad.cn/38694743</guid>

		<description>


	市隅茶影 SHIYUCHAYING&#38;nbsp;
designed by 反应颇可FinePic
AD Miga/SongAd
D SongAd
	

项目地址：成都

“城市一隅，可以安静喝茶、聊天、赏器”，茶，可以作为人与人之间沟通距离的纽带；在标识设计中，将品牌名称“市隅茶影”拆分为市隅和茶影两部分，分别带入标识的图形与字体部分；
图形部分，市隅，城市一隅，提出“茶语”的概念，将语言中的标点符号提炼，重构为一盏茶器，淡雅而质朴；
字体部分则是贴合茶影，让光影作为支点，融入字体设计当中，字体的形变，仿佛是光影下的自然变化。

A corner of the city where one can quietly enjoy tea, chat, and appreciate tea ware; tea can serve as a bond that bridges the distance between people.
In the logo design, the brand name “Shiyu Chaying” is split into two parts, “Shiyu” and “Chaying,” which are incorporated respectively into the graphic and typographic components of the logo.
In the graphic part, “Shiyu”—a corner of the city—introduces the concept of “Tea Whisper”: punctuation marks in language are distilled and reconstructed into a tea vessel, understated and elegant yet rustic.
The typographic part responds to “Chaying”: light and shadow serve as the pivot and are integrated into the type design, so that the deformation of the letterforms appears like natural changes under light and shadow.

	
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</description>
		
	</item>
		
		
	<item>
		<title>YARDCOM</title>
				
		<link>https://songad.cn/YARDCOM</link>

		<pubDate>Mon, 18 Aug 2025 04:21:10 +0000</pubDate>

		<dc:creator>SONG AD</dc:creator>

		<guid isPermaLink="true">https://songad.cn/YARDCOM</guid>

		<description>


	YARDCOM院半designed by NeicunDesignAD 魏明辉D SONGAD


	
项目地址：北京标志创作将院半“半山、半水、半生活”的理念以隐性的手法巧妙的融入图形中，将自然界最原始的设计元素“河石”，作为标志的主体元素，将流水的从容与河石的圆润包容相结合，通过设计将汉字“山”作为骨架，将水、石、山三种自然依存元素进行结合，从而引出院半自然东方的美学属性，图形采用国际化简约设计，去繁留简回归本源，同时又是“半”字的上半部分，将半字作为隐性元素结合在图形中。The logo creation cleverly integrates the concept of "half mountain, half water, half life" of YARDCOM into the graphic in an implicit way, and uses the most primitive design element in nature, "river stone", as the main element of the logo, combining the calmness of flowing water with the roundness and tolerance of river stone. Through the design, the Chinese character "山" is used as the skeleton, and the three naturally dependent elements of water, stone and mountain are combined, thus bringing out the natural oriental aesthetic attributes of YARDCOM. The graphic adopts an international minimalist design, removing complexity and returning to the origin. At the same time, it is the upper part of the word "半", and the word "半" is combined into the graphic as a hidden element.



	
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