PAPPS TEA
designed by 反应颇可FinePic
AD Miga/SongAd
D SongAd
项目地址：英国
PAPPS TEA 康普茶包装升级，沿用品牌的圆形波点元素，进行视觉与版式的优化。
康普茶作为发酵茶，气泡是必不可少的，故包装将气泡元素提炼，融合不同口味的渐变色彩，将一个个渐变的气泡球作为包装的核心视觉，并将产品特点信息以图形化、模块化的形式排版展现，使其更为当代国家化；
包装通过渐变的色彩球来区分口味，加强包装的统一性，使包装有较强的品牌属性。
PAPPS TEA has upgraded its kombucha packaging, retaining the brand's signature circular polka dot element while optimizing the visuals and layout.
As a fermented tea, kombucha's effervescence is essential. Therefore, the packaging extracts this effervescent element, incorporating gradient colors for different flavors. Individual gradient bubble balls serve as the core visual element, while product features are presented in a graphic and modular format, giving it a more contemporary and international feel. The packaging uses gradient-colored bubbles to differentiate flavors, enhancing its overall unity and giving it a strong brand identity.
