项目地址:北京
标志创作将院半“半山、半水、半生活”的理念以隐性的手法巧妙的融入图形中,将自然界最原始的设计元素“河石”,作为标志的主体元素,将流水的从容与河石的圆润包容相结合,通过设计将汉字“山”作为骨架,将水、石、山三种自然依存元素进行结合,从而引出院半自然东方的美学属性,图形采用国际化简约设计,去繁留简回归本源,同时又是“半”字的上半部分,将半字作为隐性元素结合在图形中。
The logo creation cleverly integrates the concept of "half mountain, half water, half life" of YARDCOM into the graphic in an implicit way, and uses the most primitive design element in nature, "river stone", as the main element of the logo, combining the calmness of flowing water with the roundness and tolerance of river stone. Through the design, the Chinese character "山" is used as the skeleton, and the three naturally dependent elements of water, stone and mountain are combined, thus bringing out the natural oriental aesthetic attributes of YARDCOM. The graphic adopts an international minimalist design, removing complexity and returning to the origin. At the same time, it is the upper part of the word "半", and the word "半" is combined into the graphic as a hidden element.





































