养有时 NOURISH IN TIME
designed by 反应颇可FinePic
AD Miga/SongAd
D SongAd、Zitong
项目地址：成都
在视觉上，我们没有沿用传统养生品牌常见的厚重表达，而是以更现代、清爽、日常的方式重构养生感。通过上下分区的大色块、克制的字体编排与清晰的信息层级，建立统一而有秩序的品牌识别。不同产品以独立色彩区分，既便于单品记忆，也能在系列陈列中形成完整矩阵。
Visually, we didn't follow the heavy, traditional approach often used by wellness brands. Instead, we reconstructed the sense of wellness in a more modern, refreshing, and everyday way. Through large color blocks divided into upper and lower sections, restrained typography, and clear information hierarchy, we established a unified and orderly brand identity. Different products are distinguished by independent colors, which facilitates individual product recall and also creates a complete matrix within series displays.
