IN SUMMER 入夏
designed by 反应颇可FinePic
AD Miga/SongAd
D SongAd
项目地址：四川
入夏的品牌设计选择以字标的形式进行诠释，更为直接、清晰的传达品牌想要表达入夏的含义，整体字体设计保持克制的极简美学，在字母“S”的设计上进行了细节的形态变化，在语序的阅读顺序上起到承前启后的效果，同时也在视觉上表达连接，以表现品牌名称中进入夏天的含义，标识所呈现出的克制美学，同时也符合了品牌沙滩、度假服饰，作为旅途中搭配的定位，并非主角的抢眼。
The brand design for the start of summer uses a wordmark to convey the meaning of summer more directly and clearly. The overall font design maintains a restrained minimalist aesthetic, with subtle changes to the shape of the letter "S". This serves as a transition in the reading order of the text and also visually connects the elements, reflecting the meaning of summer in the brand name. The restrained aesthetic presented by the logo also aligns with the brand's positioning as beach and resort apparel, designed for travel and not as a prominent feature.
