FANCET 凡饰
designed by 反应颇可FinePic
AD Miga/SongAd
D SongAd
项目地址：江苏
对凡饰的品牌形象进行全面升级，剔除繁琐冗余形式，更加聚焦于品牌自身，改变并非颠覆，而是一次深沉的回溯，回到「自然即饰，松弛即奢」的初心，结合品牌所在行业以及聚焦品类，提出「一片布」来高度概况品牌形象，构建可携带的静谧，将一片布的形象结合进品牌标识中，与重塑后的品牌字体相互呼应，呈现出更为雅致的品牌视觉
The brand image of Fanshi has undergone a comprehensive upgrade, eliminating cumbersome and redundant forms to focus more on the brand itself. This change is not a subversion, but a profound reflection, returning to the original intention of "nature is decoration, relaxation is luxury." Combining the brand's industry and product category, the concept of "a piece of cloth" succinctly summarizes the brand image, constructing a portable tranquility. The image of a piece of cloth is integrated into the brand logo, echoing the redesigned brand font, presenting a more elegant brand visual.
