市隅茶影 SHIYUCHAYING
designed by 反应颇可FinePic
AD Miga/SongAd
D SongAd
项目地址：成都
“城市一隅，可以安静喝茶、聊天、赏器”，茶，可以作为人与人之间沟通距离的纽带；在标识设计中，将品牌名称“市隅茶影”拆分为市隅和茶影两部分，分别带入标识的图形与字体部分；
图形部分，市隅，城市一隅，提出“茶语”的概念，将语言中的标点符号提炼，重构为一盏茶器，淡雅而质朴；
字体部分则是贴合茶影，让光影作为支点，融入字体设计当中，字体的形变，仿佛是光影下的自然变化。
A corner of the city where one can quietly enjoy tea, chat, and appreciate tea ware; tea can serve as a bond that bridges the distance between people.
In the logo design, the brand name “Shiyu Chaying” is split into two parts, “Shiyu” and “Chaying,” which are incorporated respectively into the graphic and typographic components of the logo.
In the graphic part, “Shiyu”—a corner of the city—introduces the concept of “Tea Whisper”: punctuation marks in language are distilled and reconstructed into a tea vessel, understated and elegant yet rustic.
The typographic part responds to “Chaying”: light and shadow serve as the pivot and are integrated into the type design, so that the deformation of the letterforms appears like natural changes under light and shadow.
