山叶序MONTFOLIA
designed by 反应颇可FinePic
AD Miga/SongAd
D SongAd
项目地址：成都
一片茶叶，并不是独立存在的产品。它背后有山脉、土壤、气候与采摘时节。山有四时，叶有次序，茶的风味也由此而发生。
在设计中，我们将品牌标志中“山、叶、序”拆分重组，以简洁的字形结构建立识别。“山”位于上方，像茶叶生长的来处；“叶”与“序”左右展开，形成稳定而具有呼吸感的东方构图。
视觉上，我们从山野间的地貌色彩中提取颜色：茶青、岩土棕、春芽绿、雾白与湖水蓝。克制的色彩关系搭配清晰的网格标签，让包装既保留自然温度，也呈现出年轻、理性的秩序感。
A single tea leaf is not an isolated product. Behind it lie mountains, soil, climate, and the harvesting season. Mountains have four seasons, leaves have a sequence, and the flavor of tea arises from this.
In the design, we deconstructed and recombined the "mountain, leaf, sequence" elements from the brand logo, establishing recognition through a simple typographic structure. The "mountain" is at the top, like the origin of the tea leaves; the "leaf" and "sequence" spread out to the left and right, forming a stable and breathing oriental composition.
Visually, we extracted colors from the landscape of the mountains and fields: tea green, rocky brown, spring bud green, misty white, and lake blue. The restrained color relationships, paired with a clear grid label, allow the packaging to retain a natural warmth while presenting a youthful and rational sense of order.
