玉林虫林自然博物馆
designed by 反应颇可FinePic
AD Miga/SongAd
D SongAd
项目地址：成都
玉林·虫林自然博物馆是一个以昆虫与自然科普为核心的知识型空间。设计需要解决的，不只是视觉识别，而是如何让专业知识更容易被理解。
在品牌标识部分选用更易于传播的字体标志形式，在字体设计中用圆形和柔和的弧度去重构，以轻松不拘谨的调性诠释自然博物馆。
品牌围绕自然教育、亲子活动、文创与更多消费场景的延展，在设计中并非制作单一标识可以概括，所以又构建出一系列特征统一、色彩鲜明的插画语言，形成一套可持续延伸的品牌视觉体系。
从甲虫、蜻蜓、蝴蝶、螳螂等昆虫的典型结构出发，以几何方式简化形态、保留识别特征，将专业的自然对象转化为儿童也能快速理解和记住的视觉符号。
The Yulin Insect Forest Natural History Museum is a knowledge-based space centered on insects and natural science. The design challenge was not just visual recognition, but also how to make professional knowledge more easily understood.
The brand logo uses a more easily disseminated font, reconstructed with circles and soft curves to interpret the natural history museum with a relaxed and unconstrained tone.
The brand extends to nature education, parent-child activities, cultural and creative products, and other consumption scenarios. The design went beyond simply creating a single logo; therefore, a series of unified and brightly colored illustrations were developed, forming a sustainable and extensible brand visual system.
Starting from the typical structures of insects such as beetles, dragonflies, butterflies, and mantises, the shapes were simplified geometrically while retaining recognizable features, transforming professional natural objects into visual symbols that children can quickly understand and remember.
