项目地址：北京
为弦上茶品牌进行品牌升级，对原有图形进行优化调整，更改文字与图形之间的关系，在新形象的设计中，更加突出品牌的图形属性，并针对包装进行了重点系统化调整与升级。以奢侈品的调性对茶品牌进行品牌塑造，突出高订属性，新图形配合新包装系统的应用，让图形在品牌的成长中更具传播性和记忆点。
For the brand upgrade of Xianshang Tea, the original graphics were optimized and adjusted, and the relationship between text and graphics was changed. In the design of the new image, the graphic attributes of the brand were more highlighted, and key systematic adjustments were made to the packaging. upgrade. The tea brand is branded with the tone of luxury goods, highlighting the high-end attributes. The new graphics are combined with the application of the new packaging system to make the graphics more communicable and memorable in the growth of the brand.
